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Archive for January, 2013

New year, new look, new website for Elite Fitness

Tuesday, January 1st, 2013

Penrith’s premier Gym launches new website

Elite Fitness, based in Penrith’s Gilwilly Industrial Estate has launched a new look website in time for January’s rush of people looking to get fit and keep up to date with the hottest trends, classes and diet tips.

Since opening in March 2011, Elite Fitness has always used digital marketing as a way of keeping in touch with members, but their website lacked the functionality that their users needed. The website was one of the last pieces of marketing that Elite Fitness developed and it was all done in a rush to get a presence online. As the past 18 months has flown by they found the website hard to navigate, difficult to use and not user friendly and decided it was time for a change.

The new look website uses Elite Fitness’ strong brand identity in a much more striking way. As soon as you visit the website it looks professional, it is easy to navigate, user friendly and portrays the welcoming and personal feel that Elite Fitness is well known for.

Elite Fitness has some of the most advanced equipment in the area, including Matrix interactive treadmills which give users a virtual training experience, Matrix Elliptical trainers, Concept 2 Rowers and new state of the art free weights room with over 2000kg of metal to choose from. It was therefore important to the team at Elite Fitness to have a website that reflected their forward thinking approach. Members can book classes direct online, and any new members can also join online so it’s very simple. Elite Fitness has also included links to social media channels and a ‘latest news’ blog section to the site. There are interactive timetables and class descriptions with videos of what the classes are like, to give members a real idea of what to join in with. There is also the facility to order merchandise and supplements on the site.

The website has also been developed as a ‘responsive’ site. Over 40% of visitors to the Elite Fitness website access the site with mobile devices such as phones and tablets. This is reflective of the UK trend with 57% of UK users accessing websites via a smartphone or mobile device*. It was therefore important that the Elite Fitness website could be easily accessed and read on these types of devices. Not only does this help increase the number of visits to the website, but also how users can interact with the site and gives members the flexibility to book classes on their mobile phones on the go.

Steven Sharkey, Director of Elite Fitness comments

We are delighted with our new website. It had got into a bit of a mess and we were at a loss as to how to make it look and work better. Our main aim is to give lots of information about our classes and be a good resource for members to find out what is going on. We also wanted to show potential new members how easy it is to join and that Elite Fitness is a friendly family run gym. We can now feel proud of our new website and now it is another added benefit to members.”

Steven worked with several local businesses to develop the site. Acorn Marketing helped “detangle” the website and ensure it was a user friendly, easy to navigate and that the website looked good and read well. Many businesses forget the importance of a good website, what they are trying to achieve from it and what their business goals are. Acorn marketing helped Elite Fitness determine exactly what they wanted the website to do and created a strategy which the site now follows. Design of the site was done by local designer Jili Allen and the build of the site was created by Oppo-sites.

The new Elite Fitness website is now up and running check it out at www.elitefitness-penrith.co.uk

Pet shop rescue

Tuesday, January 1st, 2013

Penrith based ‘Arcade Pet Stores’ has received a fantastic present just in time for Christmas. With news that the store would close in the next few weeks a buyer has come forward to ensure the pet shop remains open.

The popular pet shop is Penrith’s oldest pet shop going back over 60 years. The current owner Misha Earl has owned the business for the last 16 years; however decided to cease trading as she planned on starting her retirement at the end of the year.

News of the closure was greeted with great sadness from many of the pet shops loyal customers and the support Misha has received since the announcement the store was closing has been overwhelming. However, as soon as local animal lover Trisha Veitch heard the news she was straight on the phone. She said as soon as she walked in she “knew it was for me”.

Trisha comments,
“I am really looking forward not only running my own shop but being part of the retail scene of Penrith. As one of the longest running shops in the town I not only wish to keep the traditional nature of the shop but also develop it into other areas”

Trisha is looking to expand the business to include a dog grooming and clipping service, which will offer even more to the pet shops customers. Trisha is originally from Penrith and has a farming background so has always been around lots of animals and always loved working with animals large and small.

As news spreads that the pet shop will continue trading customers are thrilled and think that it is great for Penrith that it will continue to provide an excellent service to customers.

One customer even knitted two Guinea pigs for Misha when she heard the news that the shop was closing and there was only one guinea pig left needing a home, saying “Thanks you for the pleasure you have dispersed to generations of Penrith people; especially children”

The shop is currently being re-stocked with customer’s favourites and new animals will be available to buy once again very soon. The pet shop will change hands at the end of the year as Trisha takes on her new challenge and she wishes Misha all the very best in her retirement.