Penrith’s premier Gym launches new website
Elite Fitness, based in Penrith’s Gilwilly Industrial Estate has launched a new look website in time for January’s rush of people looking to get fit and keep up to date with the hottest trends, classes and diet tips.
Since opening in March 2011, Elite Fitness has always used digital marketing as a way of keeping in touch with members, but their website lacked the functionality that their users needed. The website was one of the last pieces of marketing that Elite Fitness developed and it was all done in a rush to get a presence online. As the past 18 months has flown by they found the website hard to navigate, difficult to use and not user friendly and decided it was time for a change.
The new look website uses Elite Fitness’ strong brand identity in a much more striking way. As soon as you visit the website it looks professional, it is easy to navigate, user friendly and portrays the welcoming and personal feel that Elite Fitness is well known for.
Elite Fitness has some of the most advanced equipment in the area, including Matrix interactive treadmills which give users a virtual training experience, Matrix Elliptical trainers, Concept 2 Rowers and new state of the art free weights room with over 2000kg of metal to choose from. It was therefore important to the team at Elite Fitness to have a website that reflected their forward thinking approach. Members can book classes direct online, and any new members can also join online so it’s very simple. Elite Fitness has also included links to social media channels and a ‘latest news’ blog section to the site. There are interactive timetables and class descriptions with videos of what the classes are like, to give members a real idea of what to join in with. There is also the facility to order merchandise and supplements on the site.
The website has also been developed as a ‘responsive’ site. Over 40% of visitors to the Elite Fitness website access the site with mobile devices such as phones and tablets. This is reflective of the UK trend with 57% of UK users accessing websites via a smartphone or mobile device*. It was therefore important that the Elite Fitness website could be easily accessed and read on these types of devices. Not only does this help increase the number of visits to the website, but also how users can interact with the site and gives members the flexibility to book classes on their mobile phones on the go.
Steven Sharkey, Director of Elite Fitness comments
“We are delighted with our new website. It had got into a bit of a mess and we were at a loss as to how to make it look and work better. Our main aim is to give lots of information about our classes and be a good resource for members to find out what is going on. We also wanted to show potential new members how easy it is to join and that Elite Fitness is a friendly family run gym. We can now feel proud of our new website and now it is another added benefit to members.”
Steven worked with several local businesses to develop the site. Acorn Marketing helped “detangle” the website and ensure it was a user friendly, easy to navigate and that the website looked good and read well. Many businesses forget the importance of a good website, what they are trying to achieve from it and what their business goals are. Acorn marketing helped Elite Fitness determine exactly what they wanted the website to do and created a strategy which the site now follows. Design of the site was done by local designer Jili Allen and the build of the site was created by Oppo-sites.
The new Elite Fitness website is now up and running check it out at www.elitefitness-penrith.co.uk