2017 is here and the ideal time to re-evaluate your marketing strategy – now is the time to make sure you achieve all your marketing goals for the coming year. Every business is unique but we’ve shared with you below a few marketing top tips that everyone will find useful!
- Optimise your website for mobile
On average, a person checks their mobile up to 150 times a day! Each time they do, they want to be able to identify and consume information at a glance. If your mobile site is slow or confusing, then you’ve lost a possible customer immediately.
Create a Marketing Calendar
The key to a successful marketing strategy is to be organised and a marketing calendar is essential to being on top of your game. A calendar will help you keep track of all your marketing tactics, provide structure to your email, social, event, print marketing etc.
There are plenty of templates online to get you kick started, google calendar and google docs are just two examples of great basic templates you can work from.
Invest in Video
Audiences are ten times more likely to engage with video content than they are with text-only blogs or social posts and using video in email marketing can have double the click-through rates!
This video content doesn’t have to be expensive – sharing social videos is a great way to create fun content and engage with your followers and customers.
Invest time into content for my website and social media outlets
By publishing new content regularly, search engine optimism is boosted, increasing traffic to your site. Likewise, with social media; by staying consistent and current with posts, followers will be engaged and you will connect with a larger audience.
All you need is a little bit of willpower and some planning – make time to research blog topics, social posts and even social competitions!
Review and adapt your marketing strategy regularly
How do you know if your marketing strategy is achieving your goals? By reviewing it regularly! Every month take some time review what’s working and what’s not been as successful as you’d hoped by analysing the data on the platforms you’re using. Identify where improvements can be made and adapt your strategy.
- Keep up-to-date and aware
By allocating an hour or two a week to do a little research on what’s going on in your industry you will stay up to date, relevant, can handle any changes in your industry and ultimately, keep your business ahead of your competitors! All you need to do is bookmark useful websites, follow relevant social media channels and subscribe to informative newsletters.