There has been so much back to school marketing around recently it got me thinking and reminiscing about my old school and University days (crikey it’s 20 years since I started Uni this year!) Everyone always used to say they were the best days of your life and anyone who has been to university will know that they really are! However, when you leave school or Uni your education does not stop there. I feel I am always on a continuous journey of learning whether that’s in life, motherhood or work.
When I was in paid employment, I often attended training courses to broaden my skills, whether that was health and safety or leadership management. However, since being self-employed this has changed slightly.
A few years ago, I decided to become a member of the Chartered Institute of Marketing (CIM). I wanted an accreditation that proved that I was a legitimate marketer. There are so many cowboys in the industry and I wanted people to know I was genuine and I actually know what I’m talking about. At that point, I had about 15 years of experience in marketing, which was enough to prove to the CIM that I was fit for the title.
Ever since I have undertaken a path of Continued Professional Development (CPD) whereby I attend training courses, read books, watch webinars, mentor people – generally try to keep on top of my game. I record the work I do and undertake reflective statements on what I’ve learnt and how I will implement this in my own work.
By doing this it has ensured that I am continuously learning and developing, being the best marketer I can be. So, for me, every day is like a school day as I learn new things about myself and my business and continue my education and gain more experience in the wonderful world of marketing.