The term ‘millennials’ can often be referred to in the media but understanding this generation is the key to helping businesses market their products and services in the most relevant and productive way.
Millennials are born between the early 1980s and the early 2000s. The youngest of these millennials are at university and the oldest are now approaching 40.
They have grown up with internet from a young age (or since birth!) and so are knowledgeable of technology and the world of social media. Normality for them is having access to mobile technology and information at their fingertips quickly. They like convenience and will opt for products that fit their lifestyles rather than being loyal to brands.
Millennials like to live a lifestyle with quick accessibility to information and services. They adopt new technologies swiftly – be that via devices, apps and programs.
Often described, in a cliched fashion, as narcissistic and self-centred individuals who are lacking motivation, they have had more challenges than previous generations. They are confident and well informed due to the immense wealth of data available in their hand-held devices. Millennials are notably socially responsible with a global awareness and drive to improve the environment in which we all live and in order to leave a better planet for generations to come.
These individuals value word-of-mouth more highly than the usual channels of marketing and branding. Companies who have embraced an understanding of social media channels and designed their strategy to attract and interact with these 20-40-year-olds will benefit and succeed in engaging this generation. Millennials are happier to give recommendations to friends and family for brands they align with, who are conscious of environmental impacts and are future focused.
Companies who can utilise user generated content (UGC) in their social activities will engage more with their followers, fans and customers – and in turn be seen on their feeds by their hundreds or thousands of friends. Being able to react quickly to communications from the public, be it a comment or a simple ‘like’ will drive interaction.
Enabling customers to be able to swipe up whilst on Instagram to access their shop is a key driver for sales in this digital age. With a brief thumb movement, millennial customers are familiar with browsing and purchasing whilst on the go via their mobile devices.
Millennials are found across all social media platforms, so companies should ensure their messages are shared over their chosen, relevant apps. In order to engage this generation, make your business content relevant, friendly and appealing – shareable.
As we know, mobile activity is the norm nowadays so do be certain that all aspects of your business work clearly and visibly on mobile first and desktop second. Millennials are multi-taskers and can order clothes whilst in the queue at the coffee shop or buy an item just seen on an Instagram post whilst on the train journey home. Make sure you are visible to this influential generation, on their preferred channels and once they engage, they will be loyal and responsive customers.
For assistance with social media strategy and management please contact Lisa on email@example.com