It is never too late to get on board with the Christmas Marketing train – unless you’re reading this in January!
As a rule of thumb when I work with clients we start planning Christmas campaigns in June/July for promotion in August/September, with a final push in October/November. Of course, this depends on what you’re selling.
Think about creating a month-by-month marketing plan and adding all the big occasions for marketing throughout the year – Valentine’s Day, Mother’s Day, Easter, Summer Holidays, and Halloween etc. Think about what products/services you are going to offer during these periods and how you will promote them. This ensures that when the time comes it’s not all panic and you’re planned and prepared – knowing what you are going to do well in advance.
You can get any brochures created, e-news campaigns planned and flyers at the ready.
However, if you’re a bit late off the mark, what I would suggest is doing a bit of Facebook advertising – it is simple and cost effective and you get to see results.
Perhaps try emailing your mailing list (if you have one) with last minute offers.
Get in touch with the local press – is there a press release you can send or an eye-catching photo to promote what you’re doing?
What about running a special offer or promotion – Buy One Get One Free or similar?
Competitions go down a treat on social media – is there something you can give away that people would love in time for Christmas
There are lots of little tips and tricks to try with your Christmas Marketing, but you might just have to be a bit creative. In 2019 try to plan in advance, I’m sure you’ll see a big difference!
If you need some help with your marketing planning drop us a line to see if we can help!