For me, it was a huge accolade to firstly be shortlisted as a finalist for Sole Trader of the Year at the Enterprise Vision Awards 2015. But to then win was so unexpected, exciting and a massive achievement!
So I thought given this experience I would give a few reasons and words of advice and encouragement on why entering awards is so beneficial for businesses.
1) Firstly, I feel it is important to say size doesn’t matter! There are awards for all kinds of businesses from Sole Traders to Large Enterprises. So don’t let this put you off. The variety of awards around is vast. From local to national, generic business to specific industry based ones, so do your research. You can find out online or contact your local chamber of commerce for advice. Make sure you read the criteria carefully and pick the category which most suits your business and its current position.
2) The application process itself is a hugely valuable opportunity to look critically and properly appraise your business, to look strategically at its strengths and weaknesses. It encourages you to look at your business from an outside perspective.
3) An evening on glitz and glam! The evening itself is a great opportunity to celebrate and show your appreciation for your current staff. Also to network, make new contacts and showcase your business in a sociable environment in front of people who may be particularly influential in your industry.
4) Finally, believe it or not, it’s not all about the winning. Just being shortlisted for an award should be viewed as a huge achievement. This offers great PR opportunities, as well as; improving brand awareness, building a positive reputation and strengthening market positioning and profile.
I hope these are good enough reasons to encourage you to get motivated and get entering!
Best of luck,