Penrith Chamber of Trade is delighted to announce that the Penrith Winter Festival will be taking place again in 2015. Vital funding and sponsorship has been received from Penrith Business Improvement District and The Lakes and Dales Cooperative, also supported by Discover Penrith, Penrith Building Society and Cumbrian Homes.
The Festival, which takes place from 28th November to 24th December is in its fourth year and aims to add some festive cheer to Penrith and encouraging people to shop local and support independent businesses.
Over the past few years there have been significant changes to the way in which people do their Christmas shopping. 1 in 5 shoppers now choose to do the majority of their shopping online from the comfort of their own Home*. 2014 also saw some new trends such as Black Friday and Cyber Monday sweeping the market in Britain, which are set to have even more of an impact in 2015. However, there is very strong evidence to suggest that people have a better “feelgood factor” when they shop at individual shops the Winter Festival is about bringing the whole community together to show what a great town Penrith is and to encourage people to do a little bit of their Christmas shopping here. Buying just the vegetables for the Christmas Dinner can have a significant impact on the local economy.
Amyn Fazal, President of Penrith Chamber of Trade comments,
“A lot of hard work goes into the planning of the Winter Festival and every year, businesses come up with some great ideas and there are some great ones in place for 2015. We hope even more businesses will really get on board and join in with the Festival and that people from Penrith and right across Cumbria come and experience some of the great events, activities and promotions we have to offer.”
Planning has been happening for several months now as Penrith Chamber of Trade and the Festival team, led by Acorn Marketing have been working with and looking at new ways to get more businesses involved and to attract more people to the town. Current plans include an #ElfieSelfie Competition, ‘Paint the Town Red’ event where you will be able to upload your images to Discover Penrith’s Festival Galleries online, Christmas Jumper Day, Christmas themed Park Run, Santa’s Post box with Virgin Trains, Totally Locally’s Fiver Fest & Small Business Saturday and festive music from the town band.
This year will also see ‘Penrith Sparkle’ with more Christmas Lights, including a Carol Concert involving local schools and community groups and also a new Christmas Market that will run in the two weekends leading up to Christmas all made possible by Penrith BID and promoted by Discover Penrith.
Penrith Chamber of Trade is encouraging schools, community groups and businesses to get in touch and get involved with the Festival to make it even bigger and better than previous years.
“The funding and sponsorship we receive for the Festival really helps get things going, but participation from the local community and businesses is what really makes an event like this special, shows off the town and encourages people to visit time and time again.”
Further announcements are due to be made about the Festival in the coming months. To find out more or to get involved in the Festival visit www.penrithwinterfestival.co.uk