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Posts Tagged ‘Country Puddings’

Country Puddings win the double

Tuesday, August 25th, 2015

For the seventh year running, Cumbrian pudding manufacturer Country Puddings has scooped prestigious accolades in the Oscars of the food industry; the Great Taste Awards.

Famous for its Cumbrian origin the Sticky Toffee Pudding has been awarded one gold star, whilst Country Pudding’s Sticky Ginger Pudding has received two gold stars, with comments from the judges table “This is near perfect as sticky ginger puddings go. We were digging in for more”.

Great Taste is the largest and most trusted accreditation scheme for speciality and fine food & drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.

A selection of Country Puddings products were judged by a panel of the nation’s most discerning food experts including top chefs, cookery writers, food critics, restaurateurs and fine food retailers.

Country Puddings traditional favourite puddings are sold nationwide and earlier this year claimed the prestigious accolade of being one of the UK’s 50 Food Stars by the Department for Environment, Food & Rural Affairs.  They were also shortlisted in the Growth Business category for Northern England in The Food and Drink Federation Awards, which honour the talent and inspiration in the UK food and drink sector.  They will find out next month if they have won.

Country Puddings has grown consistently over the years and recognition in awards like these proves their puddings are a much loved addition to the menu.

Lynne comments,

“Gaining accolades and awards like this for our business is always great news.  It not only shows us that we are doing something right and that people love our puddings, but it also gives the small team who make all our puddings the recognition they deserve.  We are always looking for new recipes and ingredients and never rest on our laurels, so awards like this drive us forward to continue developing the business and achieving great things.”

Previously Country Pudding’s Syrup Sponge Pudding, Tangy Lemon Pudding, Sticky Toffee Pudding, Chocolate Fudge Sauce, Bread & Butter Pudding, Summer Pudding and Creamy Vanilla Custard have all won one or two gold stars in the Great Taste Awards.


Food & Drink Talent Recognised By Industry In Awards Shortlist

Thursday, June 25th, 2015

Innovation, creativity and passion underpin the exceptional ideas, people and businesses that have made the shortlist for this year’s FDF Awards 2015; including Cumbrian food producer Country Puddings.

The Food and Drink Federation Awards honour the talent and inspiration in the UK food and drink sector. Finalists will find out if they have triumphed on Monday 7 September at a gala industry event at The Brewery, London.

The group and individual shortlists were chosen by a panel of judges comprised of industry experts and sponsors. Finalists include a range of well-known brands, SMEs and people who are rising stars in the industry or established innovators and technical experts.

Country Puddings has been shortlisted in the Growth Business category for Northern England along side Delicious Alchemy, The Flava People (MRC), Hawkshead Relish, Wold Top Brewery and Yorvale Ice-cream.

The annual FDF Awards ceremony is a highlight in the industry calendar as it gives food and drink companies the chance to show their customers and competitors that they are leading the way. The awards also showcase the industry’s continued and substantial contribution to the economy and consumers, in the UK and world-wide.

Steve Barnes, FDF’s Economics and Commercial Services Director, said:

“We’ve had a record number of entries across the food and drink supply chain including growers, retailers and artisan producers, ranging from the big global brands to SMEs. Our expert judging panel faced a huge challenge to get the entries down to a shortlist, but we’re really pleased with the variety and number of entrants. This is a reminder of the talented, dedicated people there are working in Britain’s food and drink industry.”

Sponsors for this year’s awards include: Aktrion Food and Drink, Alvarez and Marsal,  apetito, Food Matters Live, General Mills, Grant Thornton,  James Hutton Institute, Nestlé UK, PepsiCo UK, Sheffield Hallam University and Willis.

Country Puddings recognised as a ‘Food Star’

Monday, March 23rd, 2015

Country Puddings has been recognised as a ‘Food Star’.  Fifty of the country’s most promising food and drink entrepreneurs were recognised as “Food Stars” for their contribution to the UK’s growing economy.  Country Puddings, based near Penrith was selected from hundreds of award-winning businesses and invited to Downing Street for the launch of the scheme.

The revival of UK food and drink, particularly in Cumbria has seen a new generation of entrepreneurs emerge, whose innovative ideas and can-do attitude are creating jobs in local communities and contributing to the record £103 billion generated by the food industry last year.  The first initiative of its kind, Food Stars is part of a wider government drive to inspire entrepreneurial activity across the UK as part of our long-term economic plan.

Lynne Mallinson, Managing Director of Country Puddings visited Downing Street in March for the launch and met leading figures in retail and food including Justin King, former CEO of Sainsbury’s, and Dame Fiona Kendrick, CEO of Nestle UK and Ireland.

Lynne comments,

“I was delighted to be selected as a Food Star and it came as a complete surprise.  At Country Puddings we work very hard to ensure we produce delicious puddings, using local ingredients that are made by a small team in Cumbria.  We have high standards and processes and it was fantastic that this has been recognised by the government.  We are proud we have played such a strong role in the UK and local economy.”

Along with the other 50 Food Stars’ Lynne attended master classes on topics from exporting through to social media, and receives a package of continued support from the Food and Drink Federation (FDF) and Cranfield University over the next year. This includes a tailored information service and access to a range of events and development opportunities in agriculture and food, the environment, management and leadership.

Launching the Food Stars network, Environment Secretary Elizabeth Truss said:

“We are a nation of firsts; we invented self-raising flour and introduced the first modern chocolate bar. As a country we’ve always been a place where sparky entrepreneurs come up with great innovations in food and drink, people with the ambition to grow and take on the world.

Now is the time to celebrate that success which is helping grow our economy – that is why we’ve created Food Stars to recognise the bright innovators of today and support them to become the major players of tomorrow.”

Food and farming remains the biggest manufacturing sector in Britain, employing 1 in 8 people. There is no better time to join the growing number of innovators in food and drink – in 2013 entrepreneurs set up 30,000 new food and drink businesses generating thousands of jobs in the sector.

Exchequer Secretary to the Treasury, Priti Patel, said:

“These are exciting times for the UK food and drink industry, as British brands have never been stronger worldwide. Now is the time to take advantage of the opportunity to create some world-class products that will compete on an international level and create jobs and growth for the UK in the process”.

Country Puddings have gone from strength to strength over the years and continue to grow.   In 2014 they received orders from two new customers.  Retail giant Ocado, who are the largest online food retailer in the world, bought 13 lines from the pudding manufacturer.  Online orders are doing well it also gives Country Puddings the opportunity to sell their puddings via the internet, which they’ve not been able to do in the past.  They also took orders off Wholefood Market; an American supermarket chain who specialise in organic food who have 9 stores throughout the south of England and Scotland.

You can find out more about the awards and Country Puddings at

Country Puddings strike gold again-twice

Thursday, August 21st, 2014

One of the UK’s leading manufacturers of traditional puddings, based in Cumbria is celebrating once again after winning not one, but two Great Taste Awards this year.  Country Puddings were awarded one gold star for their Tangy Lemon Pudding, and two gold stars for their Summer Pudding.

Country Puddings, based in Dacre, just outside Penrith, offer the highest quality puddings, made with the finest ingredients, by a small team in their dedicated pudding kitchen. They have no fancy gimmicks, never use flavourings or preservatives and what you see is what you get.

Great Taste is the largest and most trusted accreditation scheme for speciality and fine food & drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.

A selection of Country Puddings products were judged by a panel of 350 of the nation’s most discerning food experts over 45 days.  Over 8,000 products are blind-tasted each year by the judges including top chefs, cookery writers, food critics, restaurateurs and fine food retailers.

Some of the judge’s comments:

Tangy Lemon:  “A good quality, well-made product with a lovely light sponge”

Summer Pudding:  “Vibrant colours and fruit flavour.  Great balance of tartness and sweetness.”

“The flavours are excellent – a very good summer pudding”

Lynne Mallinson who runs Country Puddings is passionate about her business and her puddings, which have now won 10 Great Taste Awards over the years.  Each pudding Country Puddings produce is made by hand with care, ensuring that every one they create Lynne’s Grandma would be proud of.

Lynne comments,

“We are delighted to once again receive recognition of the high standard we set ourselves via the Great Taste Awards, which is testament to the hard work and dedication of the team here at Country Puddings.  We strive for excellence and are passionate about producing puddings that can be classed among the best in the country.  We are always developing new product lines and ideas for new puddings and it great that we can give many of those puddings a Great Taste Badge to wear with pride.”

Previously Country Pudding’s Syrup Sponge Pudding, Tangy Lemon Pudding, Sticky Toffee Pudding, Chocolate Fudge Pudding, Bread & Butter Pudding, Summer Pudding and Creamy Vanilla Custard have all won one or two gold stars in the Great Taste Awards.

April Fool’s day marketing for Country Puddings

Tuesday, April 1st, 2014

As many of you will know I am a rather creative person and I love to find new ways of doing things and really thinking creatively about the marketing I’m doing for my clients.  Therefore April Fool’s Day posed the perfect opportunity to get that creative thinking cap on and run with something really fun.  The perfect client for this was Country Puddings (if you’ve not tried their puddings, you really should they are sublime – and they didn’t pay me to say that!)

I started out by doing a bit of research to see what other companies had done.  Many large consumer brands have developed campaigns around April fool’s Day; including Virgin developing glass bottomed planes, Proctor and Gamble introducing Bacon flavoured mouthwash to their range and IKEA selling self-assembly lawnmowers to their customers.  Country Puddings are a relatively small company compared to these ‘big boys’ but we didn’t let that stop us – all it takes is an idea and a little work.

There were various ideas I came up with, but in the end we went for something that was plausible and something that Country Puddings could potentially produce – we came up with a new range of ‘pudding inspired’ toiletries.
The campaign launched on social media with the announcement that the company had diversified into the health and beauty sector.  The range included Sticky Toffee Shower Gel, Tangy Lemon Exfoliating Soap, Chocolate Fudge Body Moisturiser, Rhubarb Crumble Shampoo and Creamy Vanilla Custard Conditioner.

As well as launching on social media, including a competition to win some of the new products, an e-newsletter was sent to customers, press release sent to local and national press, information added to their website and images created of the new products to ensure it looked convincing.

The campaign was executed like an actual product launch.  The response was fantastic and we had some great comments.  Many people were fooled, but several sussed that the campaign was an April fool joke.
The response we received from the public was staggering; there were over 2,000 engagements and interactions on Facebook alone and many new followers on Facebook and Twitter.  Visits to the website peaked by over 550% and was the busiest day their website has ever seen since being launched – the campaign even generated more hits to the website than when Greg Wallace wrote about their Rice Pudding!

At the end of the day this type of campaign  is a bit of fun, but has an aim at the end of the day – to generate interest about the existing product, increase brand awareness and hopefully sales.  It shows that you can generate interest in your brand with some creative thinking – it doesn’t have to cost a fortune or mean you have to be a large company to do it.

I feel exhausted now and if I didn’t have my invoices to do, I’d open a bottle of wine to celebrate a good days work!

Country Puddings receive their 8th Great Taste Award

Thursday, August 15th, 2013

A Syrup Sponge Pudding produced by Penrith based Country Puddings will be proudly displaying a coveted Great Taste 2013 logo after being judged as one of the nation’s greatest tasting foods.

Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for speciality food and drink. It has been described as the ‘Oscars’ of the food world and quite simply the Great Taste logo is the sign you can trust when buying food and drink in your local, quality retailer.

Country Puddings, run by Lynne Mallinson is one of the leading manufacturers of traditional homemade puddings in the UK.   Country Puddings offers the highest quality puddings, made with the finest ingredients, by a small team in their dedicated pudding kitchen.  Over the years the puddings have become renowned in the industry with many winning Great Taste Awards including the Tangy Lemon Pudding, Bread and Butter Pudding, Summer Pudding, Creamy Vanilla Custard and the Syrup Sponge Pudding also won in the Cumbria Life awards 2011/12.

The Country Puddings’ story began almost 12 years ago when Lynne started making traditional puddings from her farmhouse kitchen in Dacre. She started making puddings as an extra source of income with two young children at home and as Foot and Mouth struck the area.  Lynne used and tweaked recipes that had been family favourites that her grandmother had taught her when she was a small child.

Word soon spread about the puddings and a barn on the family farm had to be converted into a dedicated pudding kitchen to enable the business to grow.   After five years, this proved to be too small for Country Puddings and today the pudding team operate from a new kitchen on the North Lakes Business Park. By expanding on to an out of town site has provided Country Puddings the opportunity to offer a larger product range, while sticking to their core values.

Country Puddings has invested heavily in the businesses & sales have increased by over 20% year on year over the past two years.

“It is fantastic that we have won another Great Taste award and that our range of puddings has been voted some of the best in the UK.  Our business has grown dramatically over the past 12 years and continues to flourish as people demand good quality, locally produced products.” Comments, Lynne Mallinson, Managing Director of Country Puddings.

Country Pudding’s handmade treats are available from a vast range of outlets across the UK and abroad ensuring everyone gets to taste these award winning puddings direct from the Lake District.

Pudding Manufacturer “mixes” it up with new brand!

Sunday, March 10th, 2013

Country Puddings, based in Dacre, near Penrith have completed the final stage of the company’s rebrand to compete with other UK manufacturers and take the business to the next level after twelve years of trading.

Country Puddings, run by business woman Lynne Mallinson, is one of theleading pudding manufacturers supplying independent retailers in the UK and abroad. The business was established in November 2000 from Lynne’s farmhouse kitchen, but it expanded very quickly as everyone wanted to sample her delicious puddings. The business has grown from strength to strength and now Country Puddings supplies puddings to retailers all over the world.

The team decided after twelve years of trading, their corporate identity needed a breath of fresh air and have therefore developed a new brand which encompasses all of Country Pudding’s core values. Many food manufacturers give the impression that they create products that are hand-made, using the finest ingredients, but this is often not the case, with products that are mass produced in a big warehouse kitchen. Country Puddings wanted to ensure that their customers know that each of their products is hand made by their small team near Lake Ullswater in the Lake District.”

Lynne tells us,

In addition to managing our pudding company, I am also a farmer’s wife, who loves to help on the family farm and am often seen wearing a boiler suit, pair of wellington boots and driving our quad bike. Our new concept is about how Country Puddings was set up and about rural life; using the highest quality ingredients in our products that are handmade and packed in the Lakes by a small and dedicated team

The new Country Puddings brand keeps the traditional colours that the company is known for, but uses an expanded colour palette to give each of the puddings a new identity and make them really stand out on retailer’s shelves. A new strap line of ‘Country Puddings – Made by the Farmer’s Wife’ has been used to reflect how the company was set up and ensure customers know they are buying a quality product.

The Country Puddings website has also been redeveloped to reflect the changes in the brand and was launched last summer. Since, the website was launched Country Puddings has seen an increase in visitors to the site and in particular people visiting the ‘Farmer’s Wife blog’ with Lynne’s top tips, recipes and news about the world of puddings. With 85% of people in the UK now online and with 1 billion pieces of information shared daily on the World Wide Web, Country Puddings wanted a website that was more personal, appealing and user friendly. Not only does the site link into social media channels such as Twitter and Facebook, but offers consumers the opportunity to leave reviews on the puddings, search for stockists and find out about life in the Pudding Kitchen.

Country Puddings have been online for many years, but have recently embraced social networking with 938 followers on Twitter, 583 ‘likes’ on Facebook…even Masterchef presenter Gregg Wallace, who Lynne met at a trade fair show last year is a fan of the puddings and recently said “Country Puddings have taken the traditional British desert in all its forms and absolutely nailed it. There’s everything from summer puddings to jam and syrup sponges. My favourite is the Creamy Rice Pudding”

Country Puddings are going from strength to strength with sales increasing 20% year on year over the past two years, winning numerous Great Taste Awards and have started exporting their now ‘world famous’ puddings to Australia, Dubai, Singapore and Malta. The new corporate identity and website now showcase the Country Puddings brand and strengthen their position as one of the leading pudding manufacturers in the UK.

For more information visit the new Country Puddings website