Got a marketing problem?
I can help you
Call me on
07751212662
lisa@acorn-marketing.co.uk

Posts Tagged ‘digital marketing’

Tiktok the newest social media app – good for business?

Thursday, July 25th, 2019

The social media scene has a new player to rival Instagram – Tiktok. Is it a platform for businesses to adopt? We’ve taken a closer look.  

For many businesses, their social media strategy will encompass Facebook, Twitter and Instagram. Obviously, some platforms will work better than others depending on the nature of the business, the target audience and what social networks they follow and interact with.  

Tiktok is the leading social platform for short mobile videos, where users can upload 15-second clips directly from their phones. It’s for those who want to share most moments of the day with an audience. Everyone can be a creative director by filming snippets of their day and sharing with the world. Lip syncing, stunts and magic tricks are very popular topics for content. Similar to other social platforms, users can like and comment on the videos and utilise hashtags to navigate the app. 

The community is designed to encourage a creative community to share ideas. This isn’t a platform for highly edited, polished videos, Tiktok has a very casual, relaxed feel.  

Music, stickers, filters and various effects can be added to make these videos funny, memorable and must-share content. 

Tiktok launched in 2016 and it passed one billion downloads earlier this year, so is really fast growing. The audience using Tiktok has an equal male/female ratio with 65% of users 20 years old or younger. 40% are teenagers, making this a Generation Z app.  

Compare this to Instagram where 64% of the audience are 18-29 year old Millennials and where there is a higher number of female users. 

The engagement rates make interesting reading with Instagram at 95% and Tiktok at 28%. 

Tiktok is currently free for users to download. The app does maximise advertising opportunities with infeed content (videos), brand takeovers for a day, hashtag challenges and branded lenses or filters that users can add to their videos before sharing online.  

 Tiktok has a more advanced algorithm than Instagram in order to suggest connections and content of interest in the ‘For You’ section of each users account. 

If you want to use Tiktok for your business, make sure the audience is right for you and your products and services. Try it yourself to see what kind of content is online.  

The most important thing is to only utilise a social media platform if it is relevant to your business, don’t try to embrace the latest app trend if it’s not the right fit. Businesses don’t HAVE to be on all social platforms.  

If you would like advice on your social media activity, please get in touch info@acorn-marketing.co.uk

Marketing FAQs (from prospective clients)

Friday, June 28th, 2019

As a Marketing Consultant, I am always asked a variety of questions when networking or by prospective clients who want to know the finer details of the services Acorn Marketing (Cumbria) Ltd offers. I’m always happy to help with any queries so wanted to share the most popular marketing FAQs – and my responses here – to help any future enquirers and clients.

How much do you charge?

As every project we work on is different, there are no set fees for our services. Our primary objective is to discuss with prospective clients what their needs are from any marketing activity. It could be simply to manage all social media or a comprehensive package to run an entire marketing department. Until we understand exactly what the goals are and what is required to reach them, we cannot provide a quote. We like to meet up and chat about the business and its requirements and can then customise a package.

Is ‘marketing’ the same as ‘advertising’?

Marketing is so much more than simply ‘advertising’. The term ‘marketing’ encompasses a whole array of activities. Acorn Marketing can help businesses with the following:

Marketing Consultancy – a cost effective solution if a business cannot afford a full-time marketing manager, consultancy is also the ideal scenario when the team within a business doesn’t have the knowledge, experience or time to undertake all marketing work.

Marketing Strategy & Planning – we can customise a comprehensive strategy and generate a step-by-step marketing plan.

Social Media – we can help with ideas and training or manage your social media accounts.

Digital Marketing – from website design, content creation, e-newsletters, blogs, videos and online advertising, we can manage digital marketing needs.

Branding & Graphic Design – creating a brief and concepts, liaising with designers and printers to deliver impactful print work.

Public Relations – generating press coverage in local newspapers, magazines and online.

Event Management – we can plan and execute any event; from a product launch to an awards ceremony – however big or small.

And finally, Advertising – we can help to create and deliver your campaign, be it for print or online.

Which is the best social media platform?

There is no one answer to this question. The best social platform for your specific service or product will depend on what it is and where your potential audience can be found. Having a presence on all social channels will be a waste of time and money if your audience is not prevalent across all of them. Focusing on your biggest social audience and building the numbers is the best strategy of time and budget.

Where do you work?

Acorn Marketing is based in Cumbria, but this does not dictate where my clients are based. My current client portfolio is spread across the UK. I meet clients regularly and also have Skype meetings. My business is based from my home, so my overheads are low, and I cannot be impeded in getting to the office by traffic problems or bad weather, which is an advantage.

Why hire a freelance marketing consultant?

There are many reasons why hiring external marketing expertise is the best option. Some companies might not be in a position to employ a full-time marketing manager, others might just need help on a time specific project. On occasions, our services help individuals who are just too busy running other areas of their business and need the day to day marketing activities covered.

Delegate your marketing requirements to a consultant like me, who has the time and knowledge to join your team and get on with the tasks needed, freeing up time for you and your other staff members to do their roles.

Hopefully these responses will answer any queries you or your business may have regarding marketing. Should you wish to know anything more, please feel free to get in contact.

Can you teach an old dog new tricks in Marketing?

Monday, June 26th, 2017

Teaching an old dog new tricks

The world of marketing changes all the time and it’s hard to keep up with everything; particularly now digital marketing plays such a vital role in marketing campaigns these days! To ensure I keep on top of my trade I became a Chartered Marketer and joined the Chartered Institute of Marketing in 2013.
Part of being a Chartered Marketer means I need to continually learn and develop my knowledge, so the marketing I do for clients is always up-to-date and I’m giving the best advice I can! Recently I’ve been learning a lot about digital marketing and it is a minefield! No wonder people don’t know where to start! I’d say if you want to learn the basics of how to use social media, websites or Google for example these can be mastered easily, but once you start digging around to try and do more advanced things it opens up a whole can of worms.
I’d say today I’ve spent 2 or 3 hours going backwards and forwards trying to learn new things and not getting very far. Its things I want to learn that sound relatively easy, but trying to master them is another story. I thought the idea of all this digital media/marketing was meant to make our lives easier, but I often seem to find stumbling blocks along the way!
As part of my job I have the time now and then to try and figure these things out and often find a little gem of information that revolutionises the way I work. Today is not one of those days! I just feel so frustrated…and I’d say I’m an active user, experienced and well versed in using all these platforms for doing marketing campaigns! God help anyone who is starting out…no wonder I get so many calls from people needing help.
Anyway, I am all for embracing new technology to develop marketing campaigns for clients – I just wish it wasn’t all so technical sometimes!