I love Easter – not for all the chocolate eggs, but because I get to talk about my favourite Easter Marketing Campaigns.
It’s also that time of year that it starts feeling like spring, everyone has a spring in their step, there is a positive vibe in the air and we get to chill out with our families (as well as remembering why we mark Easter of course). Businesses are also starting to get into the swing of things after the lull that sometimes occurs at the beginning of the year and well laid plans are starting to get going. Perhaps it’s just me, but things just seem to pick up and get with it in the run up to Easter.
And, of course there are lots of great marketing ideas and campaigns out there that i really enjoy keeping an eye out for.
Aldi’s Favourite things:
This year Aldi has launched a lovely advertising campaign with their ‘favourite things’ promoting their premium range. I’m a secret Sound of Music fan, so I love the theme of the advert. According to the website ‘The Drum’ Tony Baines, managing director of corporate buying at Aldi, said the retailer wanted the advert to reflect that its stores are “the home of everyone’s favourite things”. And with their market share of middle class buyers significantly increasing, this is a well timed and effective campaign.
The Real Easter Egg:
This is a campaign I really like; The Real Easter Egg is the first and only Fairtrade chocolate Easter egg to explain the real meaning behind Easter.
Although I am a Marketing bod and I do a lot of promotion for clients around special occasions, seasonal events etc, I often feel they are all very commercial and we forget the real reasons why we celebrate these things in the first place.
There are 80 million chocolate Easter eggs sold each year in the UK and the Real Easter Egg company give donations to their farmers to invest in their community.
I think this is a cracking (excuse the pun) way to celebrate Easter and promote business.
Cadbury’s Creme Egg:
I don’t know if you were surprised this year when there were Easter eggs in supermarkets in January. I nearly fell over my shopping trolley when i saw them. It seems like these things creep into the shops sooner each year. And it seemed ridiculous that there was a huge debate over the popular Creme eggs in January as well!
The producers of the Creme Egg changed the recipe and used Cadburys chocolate instead of Dairy Milk. The public were so enraged that they dared to change a old classic, that the campaign went viral and it became known as #Cremeegggate as a result.
Some say this was a risky strategy; however was it really a well planned PR stunt? It could have been detrimental, however it got lots of people talking about it, which could inadvertently get people buying and therefore increase sales. The Creme Egg doesn’t appear to be too different, so a timely piece of marketing if you ask me!
Marketing has really moved on over the years and now it is a really big commercial opportunity for businesses to sell their products and promote their businesses. Have you thought how you could promote your business this Easter?