Elite Fitness in Penrith is the first independent gym in Cumbria to develop an App to boost business via mobile phones and tablets.
The Elite Fitness app includes the latest offers, news, a loyalty scheme, up and coming events, fan wall and gallery. There is also the facility to book classes through the app and check the timetable, shop through a device, download diet and training tips and also tune into the gym’s music playlists. The app was officially launched on the 8th July and through I-tunes and Google Play stores has already been downloaded over 200 times.
According to research of global mobile statistics taken in 2013, analysts estimate 1.2 billion people worldwide were using mobile apps at the end of 2012 and forecast this to grow at 29.8% each year, to reach 4.4 billion users by the end of 2017.
With the increase of people using mobile phones and tablets to access the internet Elite Fitness developed a responsive website earlier in 2013, which can be seen whether the user is viewing the site on a desktop computer, laptop, mobile or tablet. They also noticed that the amount of people accessing the Elite Fitness website from mobile devices doubled in 2012 compared to 2011. There are various elements of the Elite Fitness website that are interactive and owners felt a mobile app would be another good way to make their business even more mobile friendly.
Steven Sharkey, owner of Elite Fitness comments,
“We found that lots of people were accessing our website through mobile devices, but there was so much more we could do on top of our existing website. It gives members fitness tips, as well as offers, updates and the ability to book classes through their phones. We want to provide an excellent service to our members and think about all the elements that might enhance their fitness journey. We felt having an app was a good way to share information, but to also give them added incentives and motivation to achieve their fitness goals!”
The app was developed in association with Cumbrian based developer Jonathan Pickles, of Mobile Image. Their aim is to create apps that look great, which people will want to download and continue to keep using; enhance a company’s image and help them win new customers and increase spend of existing ones. It is hoped that the Elite Fitness app will develop and grow over time and become a pocket personal trainer for members. The app can be downloaded in I-tunes for I-phones and I-pads and in Google play for android by searching for Elite Fitness.