As a Marketing Consultant, I am always asked a variety of questions when networking or by prospective clients who want to know the finer details of the services Acorn Marketing (Cumbria) Ltd offers. I’m always happy to help with any queries so wanted to share the most popular marketing FAQs – and my responses here – to help any future enquirers and clients.
How much do you charge?
As every project we work on is different, there are no set fees for our services. Our primary objective is to discuss with prospective clients what their needs are from any marketing activity. It could be simply to manage all social media or a comprehensive package to run an entire marketing department. Until we understand exactly what the goals are and what is required to reach them, we cannot provide a quote. We like to meet up and chat about the business and its requirements and can then customise a package.
Is ‘marketing’ the same as ‘advertising’?
Marketing is so much more than simply ‘advertising’. The term ‘marketing’ encompasses a whole array of activities. Acorn Marketing can help businesses with the following:
Marketing Consultancy – a cost effective solution if a business cannot afford a full-time marketing manager, consultancy is also the ideal scenario when the team within a business doesn’t have the knowledge, experience or time to undertake all marketing work.
Marketing Strategy & Planning – we can customise a comprehensive strategy and generate a step-by-step marketing plan.
Social Media – we can help with ideas and training or manage your social media accounts.
Digital Marketing – from website design, content creation, e-newsletters, blogs, videos and online advertising, we can manage digital marketing needs.
Branding & Graphic Design – creating a brief and concepts, liaising with designers and printers to deliver impactful print work.
Public Relations – generating press coverage in local newspapers, magazines and online.
Event Management – we can plan and execute any event; from a product launch to an awards ceremony – however big or small.
And finally, Advertising – we can help to create and deliver your campaign, be it for print or online.
Which is the best social media platform?
There is no one answer to this question. The best social platform for your specific service or product will depend on what it is and where your potential audience can be found. Having a presence on all social channels will be a waste of time and money if your audience is not prevalent across all of them. Focusing on your biggest social audience and building the numbers is the best strategy of time and budget.
Where do you work?
Acorn Marketing is based in Cumbria, but this does not dictate where my clients are based. My current client portfolio is spread across the UK. I meet clients regularly and also have Skype meetings. My business is based from my home, so my overheads are low, and I cannot be impeded in getting to the office by traffic problems or bad weather, which is an advantage.
Why hire a freelance marketing consultant?
There are many reasons why hiring external marketing expertise is the best option. Some companies might not be in a position to employ a full-time marketing manager, others might just need help on a time specific project. On occasions, our services help individuals who are just too busy running other areas of their business and need the day to day marketing activities covered.
Delegate your marketing requirements to a consultant like me, who has the time and knowledge to join your team and get on with the tasks needed, freeing up time for you and your other staff members to do their roles.
Hopefully these responses will answer any queries you or your business may have regarding marketing. Should you wish to know anything more, please feel free to get in contact.