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Posts Tagged ‘Marketing Cumbria’

General Data Protection Regulation for Marketing

Wednesday, December 20th, 2017

General Data Protection Regulation for Marketing

The law is changing in 2018.  It will affect all businesses and the way you do your marketing.  It will affect the way you do any email marketing, make sales calls or send direct mail.  I wrote a blog for a client recently about it (click here) and attended a seminar to try and understand what it means for marketers.  I have to say it’s not one of the most exciting things I’ve written about, but it is something everyone needs to be aware of in 2018 and implement changes.

What is GDPR?

The General Data Protection Regulation (GDPR) is a regulation by which the EU intends to strengthen and unify data protection for all individuals within the European Union (EU).  It is set to replace the Data Protection Act of 1998.  The GDPR will apply in all EU member states from 25 May 2018.

What do I need to do?

I would suggest you address this as soon as you can and be prepared…don’t just wait until May to sort it out!  If you want to read more in-depth, click here and read my client blog.  Alternatively here are a few things to bear in mind that might get your started…

1 – Think about what data you are collecting.  You might not think you collect any, but if you use Google Analytics, you collect data about who visits your website – even their IP address.  Quick Fix get a privacy policy on your website that indicates how you use any data you collect.

2 – You need to explicitly ask permission to send someone email marketing.  They must opt-in.  It is not OK to assume you have permission, hide it in your privacy policy, or have a box that someone must untick.  They might once have been allowed, but they’re not anymore.  get consent now…don’t wait for the deadline.  On website contact forms/registration forms etc make sure you add tick boxes so people can ‘opt-in’

3 – It is now not only their permission you have to ask for, you also need to record when they gave you permission and log when they opted in.  If you get an email notification when someone registers that may be enough, but you must keep the email secure.

4 – People have the right to tell you to stop marketing to them and you must make it easy for them to opt out of any future email marketing.  Make sure you have that unsubscribe button on your email.   If it is a printed mailer, make sure you have a phone number/address that people can contact to stop receiving things.  Make sure you keep a list of their details and stop sending them things, otherwise you could face a big fine.

5 – Is your website secure?  Does it have a little padlock symbol in the address bar, or did you get an SSL certificate?  If you store any data whatsoever on your website, you must have an SSL certificate, which encrypts the transmission of any data.  Even a contact form can be passing data, so it is safest to have one.  Ask your web designer about it.

6 – You don’t need explicit consent to send a mailer, letter or brochure, provided you make it clear how they can stop receiving them in the future and the content is relevant to them.  This comes under ‘legitimate interests of your business’

7 – there is a misconception that GDPR only applies to personal data, but it applies to business data as well, even if you only email corporate email addresses the law still applies.

As a member of the Chartered Institue of Marketing it has been important to me to try to understand GDPR for my business, but also to advise clients as well.  I don’t know everything and am still doing lots of research and learning, but I hope that I can become more knowledgeable and in turn help my clients.

Watch this space for further updates

 

Top 100 in England

Thursday, November 23rd, 2017

The ‘Parent Power’ supplement from The Sunday Times has been published, citing Hunter Hall School in Penrith as one of the Top 100 Independent Preparatory Schools in England.

The paper, published on Sunday lists the Top 100 Schools based on SATs results taken in 2016 from  Preparatory schools across England. There are over 600 such schools who are members of the Independent Schools Association.  The results have been published by The Times for the last 25 years and uses a ranking system that aggregates the averaged scaled scores achieved by children in tests in reading, grammar and maths.  Hunter Hall achieved a score of 312 based on 15 pupils sitting the tests.

The way that SATs have been calculated since 2016 is via a new aggregate system, which looks at a scaled scores ranging from 240 to 360, (the old system based was based on the percentages of children reaching level 5 in tests).  The Sunday Times states that schools that get the best out of every pupil are the ones who have fared best in the list.

Hunter Hall is one of only seven schools based in the North West of England to make the Top 100 and the only school in Cumbria to make the list.

Donna Vinsome, Head Teacher at Hunter Hall School comments,

“We are absolutely thrilled to be listed as one of the top 100 schools in England.  This is another wonderful accolade for us and helps to substantiate what we as staff and governors feel; that children get an outstanding education at Hunter Hall in all areas of the curriculum both inside as well as outside of the classroom.

Hunter Hall was inspected recently by the Independent Schools Inspectorate who gave them a glowing report with 100% in all areas of compliance with no actions for improvement. They have also recently been shortlisted for two TES Education awards.

Donna continues,

“All these successes are down to the hard work and dedication of our fantastic team of specialist teachers we have at Hunter Hall School and the dedicated children we have the privilege to work with every day. I believe we are incredible value for money, giving children the best possible start in life from 3 through to 11 right here in Cumbria”.

Double celebrations for Hunter Hall School

Wednesday, November 8th, 2017

Hunter Hall School in Penrith, had important visitors at the end of September as the Independent School’s Inspectorate (ISI), an independent body approved by the government’s Department of Education called for two days.

The inspectors who visited Hunter Hall School; Cumbria’s only stand-alone preparatory school, looked at many facets of school life including the pastoral welfare of the children, safeguarding procedures and all aspects of health and safety. Parents and children were asked to complete questionnaires and the inspectors spent time talking to children, staff and governors, as well as pouring over policies and procedures and monitoring their implementation.

The school was delighted to get a 100% complete clean bill of health and therefore continues to be an outstanding school of excellence.

All standards were met with no further action required as a result of the inspection.  The children, staff, parents and governors were thrilled with the outcome, a report richly deserved. Head teacher of Hunter Hall School Donna Vinsome said,

“We are absolutely thrilled with the results of our latest inspection.  It has been a very worthwhile exercise and whilst it was never in any doubt what a super school Hunter Hall is, as a place to educate children, it was wonderful to hear a ringing endorsement that the school had met each standard with aplomb!”

Hunter Hall School opened in 1985 and has provided an independent education for hundreds of children from around the area since.  Hunter Hall School provides a strong foundation for learning, with exam results and senior school destinations including 11+ pass rates extremely high making the school a very appealing place for children to begin their education.

Mrs Vinsome continues,

“We work very hard to ensure our school and our pupils flourish and the results we achieve through inspections, exam results and secondary school places are evidence of this.  All the team and each of our pupils should feel very proud”

Hunter Hall School continues to provide very affordable independent education with fees well below the national norm offering extremely good value education. Fees are also inclusive of after school care which helps many hard working parents knowing that their children are being looked after at the end of the school day with fun structured activities taking place.

TES Education awards

Another reason to celebrate this week is that the school has been shortlisted for two awards from the Times Educational Supplement in the annual Independent School Awards – for Marketing Campaign of the year and an Independent State School partnership award

The awards, which take place at the Grosvenor House Hotel in London in February, celebrate those schools making remarkable strategic contributions to independent education.  From individuals to teams, TES look to applaud excellence and reward innovation; providing benchmarks for the sector as a whole.

ENDS

Top Tips to kick start your Marketing in 2017

Monday, February 6th, 2017

2017 is here and the ideal time to re-evaluate your marketing strategy – now is the time to make sure you achieve all your marketing goals for the coming year. Every business is unique but we’ve shared with you below a few marketing top tips that everyone will find useful!

  1. Optimise your website for mobile

On average, a person checks their mobile up to 150 times a day! Each time they do, they want to be able to identify and consume information at a glance. If your mobile site is slow or confusing, then you’ve lost a possible customer immediately.


  1. Create a Marketing Calendar

The key to a successful marketing strategy is to be organised and a marketing calendar is essential to being on top of your game. A calendar will help you keep track of all your marketing tactics, provide structure to your email, social, event, print marketing etc.

There are plenty of templates online to get you kick started, google calendar and google docs are just two examples of great basic templates you can work from.


  1. Invest in Video

Audiences are ten times more likely to engage with video content than they are with text-only blogs or social posts and using video in email marketing can have double the click-through rates!

This video content doesn’t have to be expensive – sharing social videos is a great way to create fun content and engage with your followers and customers.


  1. Invest time into content for my website and social media outlets

By publishing new content regularly, search engine optimism is boosted, increasing traffic to your site. Likewise, with social media; by staying consistent and current with posts, followers will be engaged and you will connect with a larger audience.

All you need is a little bit of willpower and some planning – make time to research blog topics, social posts and even social competitions!


  1. Review and adapt your marketing strategy regularly

How do you know if your marketing strategy is achieving your goals? By reviewing it regularly! Every month take some time review what’s working and what’s not been as successful as you’d hoped by analysing the data on the platforms you’re using. Identify where improvements can be made and adapt your strategy.

  1. Keep up-to-date and aware

By allocating an hour or two a week to do a little research on what’s going on in your industry you will stay up to date, relevant, can handle any changes in your industry and ultimately, keep your business ahead of your competitors! All you need to do is bookmark useful websites, follow relevant social media channels and subscribe to informative newsletters.

Sourced from http://blog.marginmedia.com.au/our-blog/6-marketing-new-years-resolutions-to-make-for-2017