Got a marketing problem?
I can help you
Call me on
07751212662
lisa@acorn-marketing.co.uk

Posts Tagged ‘Marketing’

GDPR Update

Monday, October 28th, 2019

In the middle of 2018, it seemed the only topic being talked about, prepared for and worried about was GDPR – the General Data Protection Regulation. This regulation was introduced by the Council of the European Union, the European Parliament and European Commission in order to give European citizens a higher level of control regarding their personal data.  

All organisations now need to be fully compliant, ensuring any personal data they collected prior to the May 25th 2018 deadline is accompanied by consent from the individual for the organisation to retain it and use it in the way expressly permitted by the individual. This covers employee, client and customer data so is relevant to all businesses. 

The type of data that the GDPRs protects are names, photographs, email addresses, IP addresses, medical information, bank details and social media posts.  

There are penalties for companies who do not comply with the regulations and also for those who do not deal with any data breach in a correct and timely manner. The biggest named example of this is British Airways, who reported a data breach incident to the Information Commissioner’s Office in September 2018, where customers were diverted to a fraudulent site where hackers then harvested personal data and financial details from 500,000 customers. The ICO fined BA for this customer data breach to the tune of £183m. 

After announcing the fine for British Airways, the next day the ICO imposed a fine of £99m to the Marriot hotel chain for failing to protect the data of 339 million customer records.  

If a data breach should occur, the GDPR specifies that companies must provide adequate notification. Your company would have 72 hours to notify the appropriate data protection agency and must inform all affected individuals without undue delay. 

Now the GDPRs are in full force, companies have ensured that their privacy policies are up to date regarding how any data collected from individuals is used. Businesses which utilise Google Analytics means that visitors IP addresses are collected, so this must be clearly explained in the privacy policy. 

You must ensure people have chosen to opt-in to receive emails from your company and be sure to give them a clear instruction on what to do if they want to opt-out at any time. When visitors to your website or customers give you permission to record their data, you need to also make a record of when they opted in and keep this data secure. People can submit access requests to your business to find out what data you hold about them.  

Security on websites is of key importance so do check that your website has a current SSL certificate (you’ll see a padlock symbol in the address bar if so). If not, get your web team onto it immediately.  

If a company is found in breach of GDPR they can be fined up to 20million Euros or 4% of their turnover. It is not a law worth flouting so do ensure your business is up-to-date and compliant with the GDPR. 

Check your company’s GDPR procedures for the following: 

Deleting personal data 

Providing data following an access request 

Do you need to obtain parental/guardian consent for data of under 16s? 

Check your plans and procedures for detecting, reporting and investigating and data breaches. 

Ensure your current privacy policies are clear and correct. 

www.ico.org.uk continually updates its website with reference to GDPR and is a useful resource. 

Marketing FAQs (from prospective clients)

Friday, June 28th, 2019

As a Marketing Consultant, I am always asked a variety of questions when networking or by prospective clients who want to know the finer details of the services Acorn Marketing (Cumbria) Ltd offers. I’m always happy to help with any queries so wanted to share the most popular marketing FAQs – and my responses here – to help any future enquirers and clients.

How much do you charge?

As every project we work on is different, there are no set fees for our services. Our primary objective is to discuss with prospective clients what their needs are from any marketing activity. It could be simply to manage all social media or a comprehensive package to run an entire marketing department. Until we understand exactly what the goals are and what is required to reach them, we cannot provide a quote. We like to meet up and chat about the business and its requirements and can then customise a package.

Is ‘marketing’ the same as ‘advertising’?

Marketing is so much more than simply ‘advertising’. The term ‘marketing’ encompasses a whole array of activities. Acorn Marketing can help businesses with the following:

Marketing Consultancy – a cost effective solution if a business cannot afford a full-time marketing manager, consultancy is also the ideal scenario when the team within a business doesn’t have the knowledge, experience or time to undertake all marketing work.

Marketing Strategy & Planning – we can customise a comprehensive strategy and generate a step-by-step marketing plan.

Social Media – we can help with ideas and training or manage your social media accounts.

Digital Marketing – from website design, content creation, e-newsletters, blogs, videos and online advertising, we can manage digital marketing needs.

Branding & Graphic Design – creating a brief and concepts, liaising with designers and printers to deliver impactful print work.

Public Relations – generating press coverage in local newspapers, magazines and online.

Event Management – we can plan and execute any event; from a product launch to an awards ceremony – however big or small.

And finally, Advertising – we can help to create and deliver your campaign, be it for print or online.

Which is the best social media platform?

There is no one answer to this question. The best social platform for your specific service or product will depend on what it is and where your potential audience can be found. Having a presence on all social channels will be a waste of time and money if your audience is not prevalent across all of them. Focusing on your biggest social audience and building the numbers is the best strategy of time and budget.

Where do you work?

Acorn Marketing is based in Cumbria, but this does not dictate where my clients are based. My current client portfolio is spread across the UK. I meet clients regularly and also have Skype meetings. My business is based from my home, so my overheads are low, and I cannot be impeded in getting to the office by traffic problems or bad weather, which is an advantage.

Why hire a freelance marketing consultant?

There are many reasons why hiring external marketing expertise is the best option. Some companies might not be in a position to employ a full-time marketing manager, others might just need help on a time specific project. On occasions, our services help individuals who are just too busy running other areas of their business and need the day to day marketing activities covered.

Delegate your marketing requirements to a consultant like me, who has the time and knowledge to join your team and get on with the tasks needed, freeing up time for you and your other staff members to do their roles.

Hopefully these responses will answer any queries you or your business may have regarding marketing. Should you wish to know anything more, please feel free to get in contact.

Engaging Your Email Database

Wednesday, February 20th, 2019

Think about when you receive marketing emails, which ones have caught your attention, had you discussing them with colleagues and impressed you the most? Based on the assumption that your business has an email database that is up-to-date following the General Data Protection Regulations which came into force in May 2018, here are our top tips to ensure you’re getting the most from this popular and effective marketing channel.

Who Are You?
First things first, when your email arrives in the recipients’ inbox you need to ensure the sender’s name and email address is a true reflection of your company. If someone does not know or recognise the sender, they may not open the message at all.

Subject Header
Choosing the right subject line is also key. The best ones are short, punchy, engaging and relevant to the content. Most email software platforms have the ability to test different headers on smaller sections of your database, so you can see which works best. Then send the best performing one to the remainder of your email list.

Personalisation
Generic emails sent to a company’s entire database are no longer sufficient. Personalisation is a must, so ensure when potential customers sign up for your database that you collect useful data which you can use in your communications. Address your recipient by name and write to them from ‘you’, signing off with a name to personalise the message further. This can improve open rates, engagement rates and click-through.

Segmenting
We all prefer to be seen as an individual rather than a customer or number on a list. By tailoring your messages to the needs of your customers you will find they respond better.
Segment your email database to deliver the best results for you. This may be to divide by geographical location, age, sex or previous purchase history. You may have different information or offers depending where in the country (or world!) your customers live.
Keep your email database up-to-date and organised by removing inactive users who don’t open your messages and delete any undeliverable email addresses.

Mobile Optimisation
This is your biggest consideration as the majority of emails nowadays are read on mobile so ensure your message can be clearly read, as you’ve intended, and nothing is being cut off. By using responsive design (that works on a mobile), you will be able to ensure your content is mobile-friendly and easily readable.

Images/Content
Imagery is proven to engage with readers more than just text so ensure you are including pictures, GIFs and videos to accentuate your content. However, don’t overload the message with images as some email providers may not show all imagery by default and some may be automatically blocked. Ensure you have a good balance of text and imagery, so your message is still delivered, should there be an issue with the images.

Consistency
A basic consideration but worth mentioning – do ensure your email branding is consistent to the design and tone of your company. You need to use the same colours, logos, images, fonts and voice across your email, website and social platforms. This makes you easily recognisable and helps to generate brand understanding and trust.

Links – website/social
Your emails will always include links for your readers, whether it directs them to your website homepage, to a specific product page, a blog post or an offer. Help them to arrive swiftly where you want them to go and always ensure your links work correctly. You will lose trust if you direct people wrongly or include a broken link.
Also, be sure to include links to your social media accounts in your email via the simple social icons to encourage people on your database to follow and support your activity across social platforms.

CTA (Call to Action)
Do be clear about what you want your email to achieve. When someone opens your email, what do you want them to do? Read your new blog post? Complete a questionnaire? View new products or take up an offer? Be certain the correct information is clearly visible, so readers take the action you want.

Option to Opt-out (Unsubscribe)
Check that your emails include the option for recipients to manage their subscription with you. That includes the option to unsubscribe. Your database figures may decline a little, but you will know that the people who are engaging and receiving your marketing messages want to hear from you.

Perfect Timing
Be sure to test different delivery days and times to see when it is most effective. Your email should ideally arrive when people are online, so it might be during a weekday commute slot or at lunchtime. You will learn from your data when the highest open rates occur and can tailor future mailers from this information.

Finally, don’t overlook the absolute basics either – send a test email to ensure you see how your message looks on all platforms, to make sure there are no spelling or grammar mistakes and to check all links within the message work and direct the user to the correct page.

We wish you many successful email marketing campaigns!

Imposter Syndrome in small businesses

Saturday, January 26th, 2019

I had a pretty rubbish week at the end of January.  I won’t go into all the gory details, but it reminded me of an article I’d read in the past about ‘Imposter Syndrome’.  The article said that “Research from AXA PPP healthcare reveals that one in five SME owners suffer from Imposter Syndrome – the fear of being exposed in your job as a fraud, inadequate or a failure despite evidence proving you’re successful and capable.”

That week I felt just like this and it made me wonder how many other small business owners feel like this too?  What brought this about was a nasty email from an (now ex) client, slating the work that I did for them, my costs (which are extremely competitive I will have you know) and my knowledge.  It was an email that came completely out of the blue and just knocked me for six.  Communication had been good, feedback had been excellent and I’d really helped them (so they told me).  So, to get an email contrary to that was really upsetting.

I consider myself a very professional businessperson.  I treat others how I would expect to be treated myself, am honest and loyal to my clients.  I studied hard at university and continue to study with my CPD, I’ve gained over twenty years’ experience, am a Chartered Marketer with great clients and testimonials and have won several awards.  Yet, I still sometimes feel like I have Imposter Syndrome. Receiving an email like that, or a bad comment about you/your work or meeting a tricky client can really knock you down.

I never imagined that I’d run a business – I didn’t have a clue where to start, but was thrown into this situation when I was made redundant and I just got on with it.  In that respect I have to pinch myself sometimes that I’m coming up to my eight year anniversary.  There is no way I’d be doing what I’m doing eight years down the line if I wasn’t any good.

Findings in the report suggested over half of SME owners affected (52%) admit that low self-esteem led them to feeling like an imposter, with four in ten (42%) comparing themselves with others and over one in four (27%) doubting their decisions.  

So, my message to anyone out there who might feel like they have Imposter Syndrome is to just go for it.  You are good at what you do; otherwise, you would not be in the situation you are in.  Believe in yourself and others will too.  You are unique and the service or product you offer is unique to you and you should be proud of it.  You don’t need to compare yourself to others, be confident in your strengths and what you do.

Finally don’t ever feel like you’re on your own, there are so many other small business owners out there, so get out and meet them, go for a coffee with someone you trust and build a supportive network around you.  A good talking to can often sort you out (as my husband regularly does!)

So, I’m back on it this week!  Bring it on!

 

 

 

Ref:  https://www.businessleader.co.uk

 

Scary Marketing – get the basics right

Tuesday, October 23rd, 2018

I have worked in Marketing for almost 20 years now and my beady eye is always on the lookout for great campaigns and ideas.  However, it’s so much easier to spot scary marketing.  It just makes me sigh and my heart sinks when I see a piece of bad print, a poorly constructed website or shocking social media.

Here are my top tips for getting the basics right

1 – Plan

You may have a fantastic idea or product that you want to market, but many people jump in feet first without having a plan in place.  Think about the 7 Ps’ – Product, Price, Place, Promotion, People, Processes, Physical Evidence (there is some really useful information here https://www.professionalacademy.com/blogs-and-advice/marketing-theories—the-marketing-mix—from-4-p-s-to-7-p-s)

Do you have a business plan?  Great.  Do you have a marketing plan?  Think about how you are going to sell your product or service, who your customer is, how they will find out about what you are selling.  By taking a bit of time to plan things out can really help you understand what direction you should take.

2 – Brand

Getting the brand right is so important.  There is nothing worse than seeing a ‘clip art’ logo, inconsistent design work or just no design at all with documents created in publisher.  A good brand reflects your business.  It tells people whether you are professional, if your product or service is good value or quality.  It shows you have taken care and attention in making your brand and business work, rather than knocking something together yourself.

It doesn’t have to be expensive and once it’s done you can use it for years to come – if you’ve got it right the first time around.

 

3 – Website

A good website is like a shop window to your business.  Get this wrong and people will leave as soon as they visit.  I won’t be cruel and pick anyone out, but often the worst websites I see are ones that have been built in-house.  “My friend can build websites” or “I watched a YouTube video” are things I’ve often heard.  Again, websites don’t need to cost the earth (trust me you don’t need to pay 5K for a basic brochure website!)  There are some free sites you can use, but they can be time-consuming and if you run into difficulties there is no one technical for you to get help off.  You’re on your own.  It can all get a bit messy – and does it actually work?  It may look pretty, but can it be found on Google, can people read it on a mobile phone, do people actually look at it?

 

4 – Social Media

Social media is a fantastic platform to get messages across, tell people about your brand and bring your business to life.

When using social media, think about what you want people to know about your business.  I see a real mix of how people use social media.  Some people go all out in telling their personal story on their business pages, which is fine and it’s great to add personality into a brand, but do we want to know what they ate for breakfast?  Then, in contrast, some people are so professional and salesy it just puts you off and no one will ever read your posts.  Getting the right balance is key.  Think about the tone of voice – are you professional, are you friendly, are you a bit crazy and kooky?

I have also seen people getting a bit #hashtag happy.  #literally #using #a #hashtag #in #every #word #they #type #in #a #post.  Aggggghhhhhhh don’t do it!  There is no point and it is not effective.  The point of a hashtag is to make the word searchable #a #in #they are not something that people are going to search for in social media, so you don’t need to use them.  Be a bit more clever with them, for example in a post about marketing I may use things like #marketing #socialmedia #Instagram etc, which would help people find my post.

 

5 – Print

Another pet hate of mine is poor printing.  If you want to be a professional business, your printed materials should be too.  There are many online, cheaper printers, but I would recommend talking to your local printer, who often give excellent rates and can print better quality.  They will let you know about different types of paper you can use, if the artwork is right and if any images are poor quality (another massive pet hate of mine – make sure you use good quality images for print – not one you copy off the internet!)  They will often do the design work for you for free too!

If all else fails delegate and pay a professional!  I am rubbish at maths so use an accountant.  If I need legal advice I will call my solicitor – it’s the same with marketing.  If you don’t know what you’re doing there are loads of marketing professionals out there who can help, investing and bit of time and effort into your marketing can really reap rewards!

Click here to find out more about Acorn Marketing (Cumbria) Ltd could help with your marketing.

Every day is a school day

Wednesday, September 12th, 2018

There has been so much back to school marketing around recently it got me thinking and reminiscing about my old school and University days (crikey it’s 20 years since I started Uni this year!)  Everyone always used to say they were the best days of your life and anyone who has been to university will know that they really are!  However, when you leave school or Uni your education does not stop there.  I feel I am always on a continuous journey of learning whether that’s in life, motherhood or work.

When I was in paid employment, I often attended training courses to broaden my skills, whether that was health and safety or leadership management.  However, since being self-employed this has changed slightly.

A few years ago, I decided to become a member of the Chartered Institute of Marketing (CIM).  I wanted an accreditation that proved that I was a legitimate marketer.  There are so many cowboys in the industry and I wanted people to know I was genuine and I actually know what I’m talking about.  At that point, I had about 15 years of experience in marketing, which was enough to prove to the CIM that I was fit for the title.

Ever since I have undertaken a path of Continued Professional Development (CPD) whereby I attend training courses, read books, watch webinars, mentor people – generally try to keep on top of my game.  I record the work I do and undertake reflective statements on what I’ve learnt and how I will implement this in my own work.

By doing this it has ensured that I am continuously learning and developing, being the best marketer I can be.  So, for me, every day is like a school day as I learn new things about myself and my business and continue my education and gain more experience in the wonderful world of marketing.

School Marketing Acorn Marketing Cumbria CIM certificate

My 2018/2019 CIM certificate

 

Juggling act

Wednesday, July 25th, 2018

Running a business and being a mum really is a juggling act!  I’ve spent the day writing social media plans for next month, whilst I’ve got a roast in the oven and washing on the line.

For many years my business was my baby, I put my heart and soul into it.  It was my life.  But, since I became a mum (and step mum) things have changed.  I now have two babies to look after!  Most days I manage to do some form of work, but I’m often checking emails whilst building a jigsaw or reading a book to my little girl.

However, despite it being a juggling act I actually get the best of both worlds.  I can be at home and have precious time with my daughter, but then run a successful business as well.  So, how do I do it…

  • Be organised

My biggest tip is being organised.  There is no way I could do what I do if I was not super organised.  I have lists for each client and what we need to do, plans for social media, plans for advertising, plans for future plans.  I then have a weekly list of everything I need to get done that week with priorities, I even then have a notepad, where I write down what I need to do each day.  I know it sounds a lot, but when you’re juggling ten or so clients at a time, you need to write everything down and plan everything.

I also then have lists at home, shopping lists and lists of what we’re going to eat each day for tea.  I have a work calendar and also a family calendar, so everyone knows what they are doing and when.  My little one is only two and a half, so I think this planning is only going to stand me in good stead when she starts school!

  • Communicate

It is also really important to communicate well.  Not only does it help you to be organised, but it ensures my clients (and family) are happy.  I have a rule that I will always answer emails in 24 hours, or even just acknowledge people if I can’t give them an answer right away.  I also pick up the phone.  We often fire out emails when we’re busy and I’m guilty of that, but if I have something tricky to explain about a piece of work, or if I need a question answering urgently I use the good old telephone to sort things out – an art, which seems to be getting lost these days!

  • Support

Probably the key to my success is the support I have from family – particularly my Mam and mother in law.  Between us, we share the childcare.  If I have an important meeting to attend, I know one of these great women will jump into action, swap shifts and be there to help.  April goes to Pre-school in November, so I will have even more time to get things done!

  • Give yourself a break

I recently let things get on top of me.  I didn’t know whether I was coming or going and felt like I was doing a million and one jobs all the time with no respite.  It seemed like I put everyone at the top of the list apart from me!  I discovered a book called The Self Care revolution, which is fantastic and really gives you a handle on how to manage things, coping mechanisms, stress and how to ‘give yourself a break’.  I think we’re all too hard on ourselves to be perfect at everything whether that is work, motherhood, looks, ageing, weight loss and some times, we just need to take a step back and realise that actually we’re good at what we do.  We may not be perfect at everything, but we’re doing our best!

I now make sure I take some time out for me, cinema, spa days and a daily dose of Yoga.  Have a read…it could help you too!

  • Enjoy it 

The biggest thing is that I love my job.  I enjoy meeting clients, forming relationships, doing marketing and seeing projects come to fruition.  I also love being a Mummy (as most mothers do) and although I say I’m juggling, it’s not really juggling as it’s just life!  It’s what I do and I love it.  I get the best of both words, being a Mum whilst running a successful business.

If you are thinking of starting your own business and you’re a mum, I’d say go for it.  Yes, it will be hard, yes, there will be times when you want to go back to 9-5, but the rewards far outweigh the negatives.  There is no looking back!

Carleton Manor Park – first apartment residents move in

Wednesday, June 13th, 2018

Cumbrian Homes handed over the keys to one of their newest residents last week, who has bought one of nine luxury apartments at Carleton Manor Park in Penrith.

The apartments, which are available to view from the 16th June, have been hailed as the ‘Jewel in the Crown’ of the Carleton Manor Park development, which is located on the outskirts of the town. Sue Nicholson, a lady local to the area has bought one of the new apartments and will be the first resident to move in next week.

Cumbria Marketing of Carleton Manor Park Penrith

The development consists of 44 luxury homes, including one, two and three bedroom apartments within the ‘Manor’ and its flanking buildings that prominently overlook the site.

Like the houses, the apartments are built using high quality materials; modern in design yet with a traditional feel offering exclusive living in this sought-after location. What makes these apartments really special is the size,

Nigel Pallister, Managing Director of Cumbrian Homes explains,
“People really need to see these apartments to get a feel for how spacious they are. Some of the apartments are bigger than your average home, so ideal for people wanting to downsize, but not lose the space. We also encourage people to get involved as early as possible when buying with Cumbrian Homes, so they can add their own input into the style of the apartment, including fixtures and fittings.”

Cumbrian Homes has also collaborated with British Gypsum to include some premium enhancements in the apartments, including magnetic walls, super-strength plasterboard and soundproofing products, allowing the people who move into these apartments to really get more from their rooms and really enjoy living in a creative space.

Sue Nicholson, who has completed the first purchase at the Carleton Manor Park apartments, commented
“I am so delighted to finally be moving into my new apartment. They really are something else. I would not have believed I could get such a spacious and beautiful apartment. Flats I’ve viewed before always felt small and cramped, but I don’t feel like I’m making a compromise on size or quality here.”

The apartments will be available to view from 10am on the 16th June. Early viewing is advisable.

Smarties challenge for Hunter Hall Pupils

Monday, February 26th, 2018

Hunter Hall School in Penrith is well on the way to raising funds for their new state of the art S.T.E.M (Science, Technology, Engineering & Mathematics) facility, which they hope to build within the next two years.

The school has been undertaking many fundraising initiatives since 2017, including their most recent which was a ‘Silver Smarties’ Challenge.  Children from across the school were tasked with helping parents, family, friends and neighbours with household tasks and chores and in return swapped Smarties for silver coins. Each Friday assembly the children added their spoils to the total and told each other how they had helped make their contribution to the school’s fundraising. Jobs included; washing the car, laying the fire, cleaning out the shoe cupboard, cleaning out pets, feeding the pigs and making winter homes for animals to shelter from left over bracken in the fields!

It fell upon Year 6 pupils, along with Head of Mathematics Mr Philip Sturgess to count all of the silver coins collected since the challenge was set prior to the Christmas break.  The children managed to raise a magnificent £656.81, which brings the total fundraising sum to £22,270.14.

Hunter Hall School aims to raise at least £75,000 which will support the building and fitting of a new bespoke S.T.E.M Centre.  This will be built on the site of an old classroom building, thereby further enhancing their facilities to provide a 21st century establishment from which the children can enthuse about subjects such as Science. As always, Hunter Hall remains keen to continue links with the community and in time offer the facility for others to also benefit from as it does with its sports facilities.

The next event in the fundraising calendar is the Spring Ball on St Patricks Day, Saturday 17th of March at The Roundthorn. The Spring Ball is not just open to Hunter Hall parents, but to all members of the local community who are all very welcome to come along prior to booking through the school.

The school will be continuing to run many fundraising events throughout the year and hope that with support from the local community, businesses and alumni they will reach their target.

If you run a business who may be able to support the school in their challenge, please contact them on 01768 891291 or donations can be made online at https://mydonate.bt.com/events/hunterhallsciencecentre

ENDS

Lake District brewery launches wholesale ales

Friday, February 23rd, 2018

Brack’N’Brew, the micro-brewery based at the Brackenrigg Inn on the shores of Ullswater has recently launched a range of 500ml bottles to complement its existing real ales brewed on site.  The wholesale beers are being stocked across the UK and the local brewery has seen a spike in sales as a result.

Brack’N’Brew was born in March 2015 when an old horse stable at the back of the Brackenrigg Inn Watermillock, was converted into the brew house.  After a few months of trialling recipes, the first ale named ‘Boathouse Blonde’ was brewed and served in the bar at the Brackenrigg Inn.

The Brewery currently has five regular ales available at the Brackenrigg, Inn, including Alfred’s Golden Ale, The Rambling Bookkeeper Bitter, The Steamer Stout and Aira Force IPA.  Seasonal ales make an appearance throughout the year; including a Marmalade ale as part of Dalemain’s Marmalade Festival on the 17th March.

The new 500ml bottle range, has been well received locally and is stocked in a variety of bars, restaurants and shops across the county including Chestnut House in Pooley Bridge, The Sunn Inn Newton Reigny, The Kings Arms in Stainton, Glenridding Mini Market, The Royal at Dockray, Beer Shop Ambleside, House of Malt in Carlisle and Embers Bar in Carlisle.

The bottled beers are also being shipped further afield to Leicester, Nottingham, Wigan, Ingleton and Clitheroe.

Ben Clementson is the Master Brewer behind Brack’N’Brew’s Ales and has been with the brewery from day one. Ben comments,

“We always had a plan to sell our beers in other establishments across Cumbria right from the start.  The range of new bottles have been very well received and we have noticed an increase in sales as a result.  We are very much looking forward to working with more stockists across the country.”

As well as supplying their 500ml bottle range of beers to retailers and bars, Brack’N’Brew is looking to supply their cask ales to an exclusive number of pubs in Cumbria.  The Brewery wants to ensure the exclusivity of the ales, but hopes to supply a select number of establishments with their range of ales in the next year, as well as opening an online shop to sell their bottled craft ales via the internet.

 

ENDS