Mother’s Day Marketing – is it something you’ve considered before? Well, we’ve been inundated with seasonal events over the past month or so – Valentine’s Day, Pancake Day and we’ve got Mother’s Day approaching fast as well (Sunday 15th March 2015), so it’s a great time to start thinking about if you’re going to use any marketing opportunities to take advantage of it? These events are all very well and good, but have you put your ‘strategic’ marketing thinking cap and made the most of the opportunities they present for your business?
By thinking of some creative ways to market your business during these events can help you raise brand awareness, gain press coverage and attract people to shop with you.
1 – What about offering a discount to Mum’s on Mothering Sunday (Mum eats Free)?
2 – Asking Pinterest users to pin their favourite childhood recipes?
3 – Run a Mother’s Day competition and give something away?
4 – Create a “mum memory” hashtag on Twitter, and kick off a flurry of mum-praising tweets or a #ThrowbackMothersDay (instead of #ThrowbackThursday #TBT) and ask users to post old photos of themselves with their mums?
5 – Running a competition for local children to design a Mother’s Day card that you send to some of your customers?
There are a whole variety of things you could think about doing, for all sorts of events to market your business effectively. Get your thinking cap on and see what you can come up with!
P.s – The photo is my favourite one of me and my Mam when I was born #throwbackmothersday #TBMD