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Posts Tagged ‘web performance’

Blogging: The King of Marketing! Why we do it and Top Tips

Thursday, April 27th, 2017

Everywhere we look we are inundated with content; from fashion to food, content is king in 2017. A priority in your business development strategy now, no matter how new, old, small or big your company is, is to write blogs; we are told that blogging should be a priority in our marketing plans but why is this and how can you get on top of the game?

There are a number of reasons why blogging is important.

To start with blogging drives traffic to your website. Your blog gives you the opportunity to create relevant and interesting content for your customers and you can use this as a marketing tactic to drive traffic back to your website via your social media channels.

Communicating with your social media followers about blogs on your website gives them a reason to click through to your website and it is there where they find out more information about your business and what you can do for them! 

This brings us onto our next point, Blogs help raise brand awareness and are an avenue for you to communicate with your customer what your unique selling point is, why they should be interested in your company and also can showcase your market knowledge. Blogs have been rated as the 5th most trusted source for accurate information! 

This, in turn, builds a relationship and trust with customers and potential customers and keeps your communication with them strong.

(statistic sourced from https://blog.hubspot.com/marketing/business-blogging-in-2015)

Our last point, but most definitely not the least, is that creating blogs for your website has tremendous Search Engine Optimism benefits. Fresh content is key to upping your search engine game! An important factor of SEO is to have lots of content as this helps search engines recognise that your website is a resource with lots of updated information – moving it higher up the search engine! The proof is in the pudding – 70 – 80% of users ignore paid ads and only focus on organic searches – these paid ads can be rewarding but the most valuable locations in search results have to be earned through blogging and SEO, not bought.

(statistics sourced from https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-yourstrategy-in-2016

So, now we know why we blog – how can we get on top of the game? We’ve popped below a few of our top tips to help you with your blogging! 

You need to make sure your blog stands out! 43% of people admit to skimming through blogs, this means you need to use headers, videos, images and other visuals to make sure your blog catches their attention.

(Statistic sourced from https://www.hubspot.com/marketing-statistics)

Create blog content that is actually useful and interesting!  If it’s useful or interesting, people are more likely to share it on their own social media channels, increasing your reach further.

Google favours more in-depth content, the search engine sees this as providing more information than a short blog post – The average word count of top – ranking content (in Google) is between 1,140 – 1,285 words!

(Statistic sourced from http://www.searchmetrics.com/knowledge-base/ranking-factors/)

Your blog (and your website) need to be mobile friendly! Google, on average, gets over 100 billion searches a month, with more than half of these searches coming from mobile phones!

(statistic sourced from http://mashable.com/google-mobile-searches)

There we have it – now you know why we blog and top tips how to blog, there’s only one thing left to do – get blogging!! 

New Year, New Website?

Wednesday, January 6th, 2016

So every New Year we all say we are going to make dramatic changes and resolutions, whether this is in our business or personal life.

How about this year making a real change which could prove highly beneficial to your business?

If your commercial website hasn’t been updated for a while, perhaps 2016 is the time to start making changes. Technology moves at such a fast pace nowadays if you fall behind you may put yourself at risk of losing potential clients to your competitors.

So what are the signs that your website needs updating?

1) Your site is hard to navigate on smart phones and tablets

Mobile and tablet traffic now exceeds regular desktop or laptop traffic, so it is crucial that your site is mobile friendly. Ensure that all site content is accessible on mobiles and tablets and pay particular attention to touch screen devices when redesigning your site.

2) Your security has been breached

Out of date web design can often mean you are putting your business in serious danger. Older software may be less secure and potentially leave your site open to hackers. Website maintenance is crucial in making sure your site remains secure and protected.

3) Your search engine rankings are low

Search engine optimisation (or SEO) focuses on achieving high rankings on top search engines such as Google. With a good SEO your website will find itself on the first page of Google, whereas a poor one may not feature at all.

Basic ways to improve a site’s SEO include:

– Regular updates

– Quality content

– Using relevant tags ad keywords

– Making your site easy to share on social media

4) Your visitors aren’t sticking around

Your site analytics will tell you at a glance whether or not your visitors are sticking around. This is a fairly strong indicator as to whether or not your site is useful / appealing to your target audience.

At a glance, a successful website will include the following:

– Easy navigation

– Eye catching, slick design

– Interesting content

– Useful features

If any of the above signs present themselves when looking at your website, perhaps change is needed. A website is a great investment, so make this year’s resolution count and make a difference to your business.

Here’s to a happy and successful 2016 everyone!

Acorn Marketing

Some Simple Tips for Building a Strong Online Presence

Tuesday, October 27th, 2015

1) Remember, you have less than 5 seconds to capture the viewer’s attention. The majority of viewers are visiting your site for something specific.  So make sure your site is easy to navigate. Instead of writing blocks of text use short paragraphs, bulleted or numbered lists and bold words to highlight important information. Use simple, eye catching and appropriate design and images.

2) Use Analytics – find out how your website is performing at present. What are your target audience going to your site for? What information are they seeking? Then determine how you can make this information easier to find and present in an accessible, attractive format. Collating analytics can be time consuming, but recording the performance of your site is hugely beneficial to its progression – seeing the improvements and increased ‘hits’ is also really rewarding!

3) Write blogs – they are useful for informing, interacting, networking and socialising with the people you want to connect with. They add a personal touch to your website and allow people an insight in your working life. For Acorn Marketing, we love posting and celebrating the successes of our clients. As well as writing about the projects we are involved in and the things we are passionate about (usually marketing!) Don’t limit yourself to your own website, comment on other people’s site, accounts and blogs to raise your online presence.

4) Similarly, social media (Twitter, Facebook, LinkedIn) is hugely important, so make sure you have business accounts which are linked to your website. Twitter is great for interacting with the public; it is informal, quick and simple. The use of hash-tags connects you to others who are interested in the same particular topic or trend.

5) Keep up to date – technology moves so quickly nowadays, with new devices, hash-tags and apps released almost daily. It can be difficult to keep up with the latest trends. But if this new trend, fad or news story has a link to your area or industry, there is an opportunity to take advantage of and increase your online presence.

5 Simple tips for building your online presence, why not give them a go!?